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Whisky. Honestly
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The psychology of the "Open Bottle"
Why are more whisky enthusiasts opening rare bottles instead of treating them as investments? Discover how the Open Bottle movement is changing whisky culture from collecting to sharing, experience and genuine appreciation.
Gemma D.
Jul 187 min read
How Gen Z is reshaping the drinks industry
Why is Gen Z drinking differently? Explore mindful drinking, zebra striping, RTDs, premiumisation and digital trends shaping the drinks industry.
Gemma D.
Jul 118 min read
The dawn of the transparent era
As strict new regulations enforce authenticity, the Japanese whisky industry shifts from hype to transparency, paving the way for honest craft distilleries and world blends.
Gemma D.
Jun 185 min read
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